VPC is dedicated to providing media-savvy public relations services that are founded on an in-depth knowledge and understanding of our clients issues. Our approach to PR values precision, reliability and productivity. Our commitment to providing a working environment that encourages and rewards creativity, insight, and teamwork ensures the best quality results for our clients. VPC has deep affiliations with an expansive set of media partners, enabling us to secure the best opportunities for our clients at the most reasonable cost. Our aim is to act as a reliable extension of our clients’ internal departments, producing results that directly and positively impact on our clients’ business objectives.
VPC’s strategic communications division helps our clients use their communications assets to protect, enhance, develop and defend their enterprise value. We provide communications counsel based on in-depth industry knowledge and experience. Our multi-tier approach to strategic communications, means that we are distinctively positioned to advise executive teams, board of directors, and other significant key decision makers on how best to address the opportunities, threats and challenges presented by issues that affect enterprise value. Further, we are able to complement our strategic communications expertise by offering our clients access to market-leading management consultation and advice to address critical business situations, including legal and risk structuring.
VPC strongly believes that a proactive and collaborative marketing portfolio is an integral part of an organisation’s competitive strategy in today’s fast-moving markets. We view our client relationships as strategic partnerships and work closely with our clients to deliver compelling marketing solutions, which consistently add strategic value. We recognize the value in building a community around our clients’, their brands and products. Our marketing strategies are precisely targeted, persuasive and results orientated. Our communications-based marketing aims to firmly establish an organisation, its products and services within a marketplace and create broad, market-pervasive, brand recognition. Our proven strategy involves solidifying existing supporter relationships and accessing new or underutilized market pockets, with the aim of broadening an organisation’s revenue streams and/or reach. Our practice principals have strong academic credentials and experience in objective setting and achievement.
VPC offers top tier legal advice and partnership, with a partner-led team composed of internationally trained and experienced lawyers. The VPC legal team has a breadth of experience and expertise in a range of transactional and contentious work, including extensive M&A, finance and regulatory experience. Our legal team operates as a commercial partner, with a deep knowledge of the East African market, coupled with a background and wealth of experience in the US and European markets. We endeavor to employ our legal knowledge skillfully and creatively in engineering our clients’ goals and strategies. We recognize the challenges and dynamism of the East African market and the key role the law plays in ensuring certainty, business continuity and effective remuneration. The VPC legal team is well-equipped to offer commercial, creative and bespoke legal solutions in a competitive timeframe and working in tandem with the other divisions.
VPC is aware of the importance of consistent risk management, particularly on entry into a foreign market, a change in strategy or when operating in a rapidly evolving business environment. VPC’s risk team, functioning within the legal division, aims to support our clients’ risk management efforts in such circumstances through the creation of risk profiles, assessment and evaluation of portfolios of risks, in order to ensure that our clients’ are managing their risks more effectively than their competitors.